Rasheed Sait, Vice President & Managing Director, George P. Johnson (GPJ) Experience Marketing India, was awarded for his outstanding contribution to the Event Management industry at the twelfth edition of the Marketing Excellence Awards organized by Indira Group of Institutes. The award ceremony took place on March 2 in Pune.
The platform acknowledges and recognizes the best of the brands and individuals behind them in the field of marketing excellence. Sait was conferred with the award for his leadership and contribution to the experiential marketing industry. The win serves as a testimony to Sait's achievements across various domains spanning management, marketing, advertising and experiential marketing.
Commenting on the win, Sait said: "I am thankful to the Indira Group for honouring me with this award. I hope to continue my contribution to the marketing and communication industry in the years to come."
After working for ten years with companies and agencies such as Ogilvy and Lintas, Sait joined George P. Johnson (GPJ), in 2003 as Country Manager. Since then, Sait has led GPJ into one of India's leading experience marketing agencies, known for its strategic thinking, award winning creative and world class execution.
The agency has won many other accolades like the ‘India/South Asia Specialist Agency of the Year 2012' by Campaign Asia Pacific for agency expansion, new business growth, client and staff retention and consistently driving business results through innovative experience marketing solutions.
The theme observed at the awards ceremony this year was ‘Brand Sustainability' in which The Indira Group brought forward brands that have sustained over the years, innovating and re-innovating to keep up with the changing times.
With the increased frequency in the ups and downs of the economy, companies have tried their best to sustain themselves in such conditions and support the youth of India to build a more sustainable future. Speaking about how GPJ has sustained itself well over the years, Sait said: "GPJ is a global case study for agency brands that have sustained over the years. The GPJ brand has not only sustained for 99 years but grown into the world's largest experience marketing agency. This is a tremendous achievement when you look around and see hundreds of event agencies start and close shop every other day."
by EVENTFAQS Bureau | Corporate/Brand Marketing | March 6, 2013