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As a global agency, that has both the obligation and ability to drive change, we set out on a journey last year towards a greener, sustainable future of events and experiences. In the course of the last year, we tried and tested numerous ways to reduce our carbon footprints – for our clients’ experiences, at …

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GPJ India ties up with ENSYDE to reduce environmental impact of events
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GPJ India ties up with ENSYDE to reduce environmental impact of events

George P. Johnson Experience Marketing (GPJ), India has announced their strategic partnership with Environmental Synergies in Development (ENSYDE), aimed towards driving greener events and experiences. As one of the pioneers in the experience marketing industry, GPJ India is poised to lead and create lasting change in the sustainability of live, digital and hybrid events and …

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7 tips to break through digital fatigue
Best Practices

7 tips to break through digital fatigue

The human race has constantly found ways to combat any challenges thrown its way, from shifting entire industries onto virtual screens, to mass producing vaccines. However, every boon has its bane, every solution comes with its own set of challenges. Since work now is complementary with digital, contactless business continuity has led to a new …

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