The Advertising Age released its Annual Agency Report in May 2013, and for the 4th consecutive year, George P. Johnson (GPJ) grabbed the top most ranking as the best experiential marketing agency, from among a list of other global and integrated agencies. The ranking mainly focuses on the importance of participatory experiences delivered online, on devices and through physical events, to brands from technology, healthcare, consumer goods, automotive and financial services. It also defines the strategies of B2C and B2B marketers in building content that directly translates into those interactions.
A part of the Project WorldWide group, GPJ will celebrate its 100th year in 2014. With offices spread across the world, like in Latin America and Asia Pacific, GPJ came to India in 2002, and now has 5 offices across 3 cities, with a 150 member team. The GPJ team claims that the recognition was as a result of its global event execution in the ‘90’s, creativity, efficiency, strategic thinking and planning, customer insights, data driven analysis and creative integration, which ultimately helped clients plan experiential portfolios with higher ROI.
Highlighting the growth of GPJ over the years, Rasheed Sait, VP and Managing Director, George P. Johnson, said: “GPJ has experienced tremendous organic growth over the years. This was achieved by winning significant local and global business from clients in automotive, technology, telecom, financial and consumer products. The second area of growth came from increasing our global footprint beyond US. The company has opened up significant offices in Europe and Asia over the last 12 – 15 years. Recently we have started offices in Africa, Middle East and Latin America as well. Lastly, the third area of growth has come through acquisitions.”
Adding further, he said: At the end of the day it’s all about the ideas, the work and results. We are relentlessly focused on creating new ideas and experiences that resonate with consumers and build brand equity.”
Speaking about how this ranking will help boost GPJ’s standing in the industry, Sait said: “Ad Age is one of the most respected advertising publications in the world. When Ad Age ranks an agency No. 1 for 4 years in a row, the world sits up and takes note. This is a huge achievement and I am sure many highly placed agencies would love to be in our shoes. This ranking has many upsides including the fact that some of the best talent world over and in India wants to work with GPJ.”
by EVENTFAQS Bureau | Corporate/Brand Marketing | August 23, 2013
