by EVENTFAQS Bureau | Association/Trade Events | January 5, 2016
Bosch India organized the first ever ‘Smart Manufacturing Conclave’ in Mumbai recently at St. Regis Hotel. The theme of this conference revolved around smart manufacturing and how manufacturers are being propelled to a new age, namely, towards the fourth Industrial Revolution, led by the internet, at a speed and scale that is unimaginable yet inevitable.
Global, live and online experience marketing agency, George P. Johnson (GPJ) India partnered with the Bosch Marketing team to create a unique digital experience for the delegates. In the purview of digital technology, the event included RFID, sensors, touch screen, live polling and analytics.
This was a full day conference that brought together I4.0 leaders and practitioners from India and Europe to share the realities of I4.0, talk to and meet the people who are set to lead the smart manufacturing way. The sessions were set to clear the increasing ambiguity in the role of Information and Communications Technology (ICT) around real and virtual worlds of production, also known as the Cyber Physical Production Systems. Industrie 4.0 (I4.0) is a collective term for technologies and concepts of value chain organization, which draws together Cyber-Physical Systems, the Internet of Things and the Internet of Services
Speaking about GPJ’s role, Rasheed Sait, Vice President & Managing Director, GPJ India said: “We were brought into the conceptualization stage and partnered with the Bosch team in developing the digital experience. We love to create innovative and unique live experiences for our clients and the team at Bosch encouraged us to think out of the box. We are excited to partner with Bosch and look forward to a long term relationship with the team.”
To create a manufacturing plant experience, the event crew was dressed in factory uniforms and helmets. To enhance the temperament of the theme, hooters went off to signal the beginning and end of breaks. A miniature smart factory model was set-up to give the delegates a peek into the future of manufacturing.
Commenting on the event, Deepa Sukumaran, Bosch Marketing, said: “We live in an ‘on-demand’ world and the situation is no different for our customers who are constantly striving to stay abreast of the constant developments in technology. Our objective was to reinforce this message through the event experience and we found an excellent partner in GPJ who delivered a world class digital experience. GPJ team’s eye for detail and passion for technology driven engagement was a breath of fresh air. We look forward to working with them again”