Jeep did not hold a press conference for the 2026 Cherokee. GPJ built a walkable heritage and a floating Camp Jeep course. What SUV launch events and ride-and-drive programmes in India should take from Brooklyn.
GPJ’s auto expo experiential marketing for INFINITI at Auto Shanghai 2025 turned the theme “The Power of Nature” into a multi-sensory automotive exhibition for the high-profile launch of the all-new QX80 flagship SUV. Cloud-inspired architecture and synchronized LED floor and wall content made the stand the brand, not a backdrop for it. A landmark vehicle …
GPJ’s automotive experiential marketing for INFINITI turned Grand Central Terminal into a vehicle launch that earned 6 billion impressions. What car launch events, auto expos, and ride-and-drives in India should take from it.
