Engineering Desire®

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Presented annually by the Academy of Interactive & Visual Arts, earning a Communicator “of Excellence” or “of Distinction” brings added recognition to all the talented teams and industry expertise driving every event activation with our amazing clients. From augmented … Continued

In a loud and crowded marketplace, full of messaging and stimuli, marketing professionals rarely succeed without a strategic foundation to campaign planning, creative, content and measurement. The same should be applied to your event and experiential campaigns. Put simply, experiential campaigns have unique benefits for achieving business objectives. As such, they require a thoughtful strategic … Continued

The India operations of George P Johnson, world’s top events, and experiential marketing agency, has been on a new business winning spree in 2017. The agency has added a number of blue-chip clients to its portfolio this year, thanks to its strategy, creative and digital led experience marketing solutions. In its 15th year of operation … Continued

by EVENTFAQS Bureau | Association/Trade Events | January 5, 2016 Bosch India organized the first ever ‘Smart Manufacturing Conclave’ in Mumbai recently at St. Regis Hotel. The theme of this conference revolved around smart manufacturing and how manufacturers are being propelled to a new age, namely, towards the fourth Industrial Revolution, led by the internet, at a speed and … Continued

The Making of Dreamforce

Marissa Kraines and Catherine Simmons of Salesforce.com chatted with Dreamforce attendee and Salesforce MVP Eric Dreshfield about the making of the experience. His final conclusion? It’s mostly magic.

by EVENTFAQS Bureau | Corporate/Brand Marketing | August 21, 2014 George P Johnson (GPJ) started its India operations in 2002 and has now completed 16 years in the country. Over the years the company has grown rapidly to become one of the leading event/experiential marketing agencies and is now celebrating 100 years across its 29 … Continued

In the spirit of the holiday season we wanted to do something special, something that matters. So we cooked up this fun video and the idea that every time someone shares it on their social channels, we’ll donate $1USD to typhoon relief in the Philippines. We hope you enjoy watching the video as much as … Continued

The Advertising Age released its Annual Agency Report in May 2013, and for the 4th consecutive year, George P. Johnson (GPJ) grabbed the top most ranking as the best experiential marketing agency, from among a list of other global and integrated agencies. The ranking mainly focuses on the importance of participatory experiences delivered online, on … Continued

Rasheed Sait, Vice President & Managing Director, George P. Johnson (GPJ) Experience Marketing India, was awarded for his outstanding contribution to the Event Management industry at the twelfth edition of the Marketing Excellence Awards organized by Indira Group of Institutes. The award ceremony took place on March 2 in Pune. The platform acknowledges and recognizes … Continued

The auto show environment reaches many thousands of potential customers, posing the brand challenge “How do we engage each and every one of those consumers meaningfully?”. For Nissan at the recent NAIAS, we solved that problem by creating an immersive installation that brought together sight, sound, interactivity and yes, even scent. Read More