Fans don’t come to be “engaged.” They come to feel.
At Comic Con Bengaluru, we built the Audible India booth with that lens and for us, it was a milestone project: the first OS Studios project in India, and the first delivery out of the Project Bengaluru Hub, done shoulder-to-shoulder with GPJ India + OS Studios India.
We borrowed the Fan Z way of thinking (audience-first, culture-first) and asked one question all through the conceptualizing phase: “If I’m a fan walking in, what’s the moment I’ll talk about on the way back home?”
So we designed the booth like a sequence of mini-stories:
The Metro Listening Zone
We wanted to demonstrate how easily audiobooks fit into daily routines, So we recreated that familiar Namma Metro energy and let the idea land on its own.
Love Speaks Every Language
This one was about intimacy: the kind fans already have with fictional characters, except we made it personal in their language, showcasing Audible’s AI-powered narration + translation.
The Spatial Theatre
This was our way of showing what Audible actually does best: cinema-level audio utilising Dolby Atmos spatial mixes, original scores & premium sound design.
Audible Resolution
Where most booths end with a goodbye. We wanted ours to end with a next step. So we turned New Year’s intent into a personalized recommendation journey. Listeners picked a resolution, droppped a few interests, and walked out with a listening plan that actually made the download worth it.
(And yes! We kept space for pure fandom joy too, A Harry Potter photobooth + a Snitch AR moment.)
And you could see it on the floor people weren’t rushing through. They were staying, trying one more zone, and asking, “Okay, what should I listen to first?”
