CSR campaigns can also be exciting, creative experiences that spark a conversion; GPJ India partnered with IBM for the Gartner IT symposium, to show us how. Our strategists and technology team developed an innovative and novel way of reducing single-use plastic waste and also driving footfalls to the stall. A reverse vending machine was created that collected single use plastic bottles and curated a gamified – ‘Chief Eco Warrior Contest’ to encourage attendees to drop plastic bottles in the machine and earn a badge. The activity was furthered beyond the event by converting the plastic into T-shirts for the underprivileged. At the end of 4 days GPJ helped IBM recycle 3500 plastic bottles that reduced 290KGs of carbon footprint.