DP World – ICC CWC 2023 Activations
Cricket is more than a sport in India, it’s a passion that unites millions. DP World partnered with ICC CWC 2023 to create a series of unforgettable activations that amplified the magic of the game and connected deeply with fans nationwide.
The challenge was to transform the tournament into an experience that resonated far beyond the boundaries of the pitch. The answer was a blend of spectacle, precision, and heartfelt connection.
Engineering the Iconic
A DP World-branded smart truck became a symbol of anticipation, delivering the official match ball to all 10 stadiums and igniting excitement before every game. This powerful moment was repeated across all 48 matches, becoming an anticipated ritual broadcast to millions on stadium screens.
A Partnership that Inspires
Joining forces with cricket legend Sachin Tendulkar and BCCI Secretary Jay Shah, DP World launched the “Make Cricket Possible” initiative. This was more than a campaign, it was a commitment to the sport’s future.
Impact that Lasts
As part of this landmark initiative, DP World pledged 50 shipping containers filled with cricket gear to support grassroots cricket, ensuring the game’s heartbeat continues for generations to come.
The result? A dynamic partnership that blended spectacle with purpose, delivering moments of joy and a lasting legacy for cricket in India.
Ready to transform your brand’s message into an unforgettable experience?
Let’s discuss the strategy that moves audiences and moves the needle for your business.
