ServiceNow UTG Connect
For the second consecutive year, Hyderabad played host to ServiceNow’s annual three-day extravaganza: UTG Connect. Over 2,500 employees came together for an experience that fused learning, entertainment, and goodwill into one seamless journey.
The challenge was scale, and the solution was an event that delivered depth, impact, and unforgettable moments in equal measure.
Learning That Mattered
Across 78 learning sessions, 35 interactive demos, and buzzing hack zones, employees immersed themselves in innovation. The presence of ServiceNow’s CTO and an SVP of Engineering reinforced the company’s commitment to growth and future-focused skill building.
UTG Connect wasn’t just about professional development, it was about purpose. Employees assembled over 3,000 school kits for disadvantaged children and championed PRIDE entrepreneurs through a dedicated stall, making social impact a shared achievement.
Sustainability at the Core
From eco-friendly cord lanyards and seed paper badges to reusable glass bottles, sustainability was woven into the fabric of the event. Team-building activities and a lively happy hour rounded out the experience, strengthening connections across teams.
The outcome was a testament to experiential marketing at its best, an event that balanced learning, entertainment, responsibility, and camaraderie, leaving every participant with a deeper sense of pride and connection.
Ready to transform your brand’s message into an unforgettable experience?
Let’s discuss the strategy that moves audiences and moves the needle for your business.
