As a global agency, that has both the obligation and ability to drive change, we set out on a journey last year towards a greener, sustainable future of events and experiences. In the course of the last year, we tried and tested numerous ways to reduce our carbon footprints – for our clients’ experiences, at …
George P. Johnson Experience Marketing (GPJ), India has announced their strategic partnership with Environmental Synergies in Development (ENSYDE), aimed towards driving greener events and experiences. As one of the pioneers in the experience marketing industry, GPJ India is poised to lead and create lasting change in the sustainability of live, digital and hybrid events and …
Marissa Kraines and Catherine Simmons of Salesforce.com chatted with Dreamforce attendee and Salesforce MVP Eric Dreshfield about the making of the experience. His final conclusion? It’s mostly magic.
The auto show environment reaches many thousands of potential customers, posing the brand challenge “How do we engage each and every one of those consumers meaningfully?”. For Nissan at the recent NAIAS, we solved that problem by creating an immersive installation that brought together sight, sound, interactivity and yes, even scent. Read More
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