Jeep did not hold a press conference for the 2026 Cherokee. GPJ built a walkable heritage and a floating Camp Jeep course. What SUV launch events and ride-and-drive programmes in India should take from Brooklyn.
GPJ’s auto expo experiential marketing for INFINITI at Auto Shanghai 2025 turned the theme “The Power of Nature” into a multi-sensory automotive exhibition for the high-profile launch of the all-new QX80 flagship SUV. Cloud-inspired architecture and synchronized LED floor and wall content made the stand the brand, not a backdrop for it. A landmark vehicle …
GPJ’s automotive experiential marketing for INFINITI turned Grand Central Terminal into a vehicle launch that earned 6 billion impressions. What car launch events, auto expos, and ride-and-drives in India should take from it.
Project Worldwide Launches India–South Asia Project Hub in Bangalore Project Worldwide has officially launched its India–South Asia Project Hub in Bangalore, marking a significant milestone in the network’s global expansion. Located in one of the world’s fastest-growing creative and technology ecosystems, the Bangalore Hub represents a strategic investment in the region and reinforces Project Worldwide’s …
At GPJ India, we spend our days designing experiences that move people. But some of the most meaningful work we do happens far away from stages, booths, and keynotes- in classrooms, care centres, and communities that rely on steady support to keep going. Over the past few years, two initiatives have become central to our …
BANGALORE, India, Nov 14, 2025: OS Studios, a Project Worldwide agency, building world-class fan experiences for brands like Pokémon, Call of Duty, NBA and Major League Soccer, today announced its official launch in India. The new entity will operate with full-service offices in Bangalore, New Delhi, and Mumbai, supported by the full strength of sister …
Rasheed Sait Named Chief Growth Officer, Neha Lobo Appointed Managing Director Bengaluru, [8th July, 2025] – Project Worldwide, our leading global agency holding network, today announced significant senior leadership appointments to drive expansion across India and South Asia. Rasheed Sait has been elevated to the role of Chief Growth Officer, India and South Asia for …
Few companies can say they’ve existed for 100 years. This year, the George P. Johnson Co. proudly celebrates 110 years of crafting experiences, stepping into the next decade of our storied heritage. We don’t just keep pace with change; we drive innovation and progress. Our consistency ensures clients have a reliable partner guiding them to …
As a global agency, that has both the obligation and ability to drive change, we set out on a journey last year towards a greener, sustainable future of events and experiences. In the course of the last year, we tried and tested numerous ways to reduce our carbon footprints – for our clients’ experiences, at …
George P. Johnson Experience Marketing (GPJ), India has announced their strategic partnership with Environmental Synergies in Development (ENSYDE), aimed towards driving greener events and experiences. As one of the pioneers in the experience marketing industry, GPJ India is poised to lead and create lasting change in the sustainability of live, digital and hybrid events and …
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