As a global agency, that has both the obligation and ability to drive change, we set out on a journey last year towards a greener, sustainable future of events and experiences. In the course of the last year, we tried and tested numerous ways to reduce our carbon footprints – for our clients’ experiences, at …
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GPJ India ties up with ENSYDE to reduce environmental impact of events
George P. Johnson Experience Marketing (GPJ), India has announced their strategic partnership with Environmental Synergies in Development (ENSYDE), aimed towards driving greener events and experiences. As one of the pioneers in the experience marketing industry, GPJ India is poised to lead and create lasting change in the sustainability of live, digital and hybrid events and …
7 tips to break through digital fatigue
The human race has constantly found ways to combat any challenges thrown its way, from shifting entire industries onto virtual screens, to mass producing vaccines. However, every boon has its bane, every solution comes with its own set of challenges. Since work now is complementary with digital, contactless business continuity has led to a new …
Big Ideas Winning Big
The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Presented annually by the Academy of Interactive & Visual Arts, earning a Communicator “of Excellence” or “of Distinction” brings added recognition to all the talented teams and industry expertise driving every event activation with our amazing clients. From augmented …
Comprehensive Strategy: The Foundation for Experiential Success
In a loud and crowded marketplace, full of messaging and stimuli, marketing professionals rarely succeed without a strategic foundation to campaign planning, creative, content and measurement. The same should be applied to your event and experiential campaigns. Put simply, experiential campaigns have unique benefits for achieving business objectives. As such, they require a thoughtful strategic …
GPJ India on New Business Winning Spree!
The India operations of George P Johnson, world’s top events, and experiential marketing agency, has been on a new business winning spree in 2017. The agency has added a number of blue-chip clients to its portfolio this year, thanks to its strategy, creative and digital led experience marketing solutions. In its 15th year of operation …
15 Changes That Moulded India’s Event & Experiential Industry: Rasheed Sait — MD, GPJ India
George P Johnson has moved into the 15th year of operations in India. In these times of short-lived warranties, 15 years does feel like a long-term relationship with the experiential industry. I can’t help but look back and reflect on all the incredible changes that the event space has witnessed. While some trends were sustained, …
GPJ India Executes Bosch Smart Manufacturing Conclave 2015
by EVENTFAQS Bureau | Association/Trade Events | January 5, 2016 Bosch India organized the first ever ‘Smart Manufacturing Conclave’ in Mumbai recently at St. Regis Hotel. The theme of this conference revolved around smart manufacturing and how manufacturers are being propelled to a new age, namely, towards the fourth Industrial Revolution, led by the internet, at a speed and …
The Making of Dreamforce
Marissa Kraines and Catherine Simmons of Salesforce.com chatted with Dreamforce attendee and Salesforce MVP Eric Dreshfield about the making of the experience. His final conclusion? It’s mostly magic.
GPJ celebrates 16 years of its presence in India
by EVENTFAQS Bureau | Corporate/Brand Marketing | August 21, 2014 George P Johnson (GPJ) started its India operations in 2002 and has now completed 16 years in the country. Over the years the company has grown rapidly to become one of the leading event/experiential marketing agencies and is now celebrating 100 years across its 29 …
Happy Holidays from GPJ!
In the spirit of the holiday season we wanted to do something special, something that matters. So we cooked up this fun video and the idea that every time someone shares it on their social channels, we’ll donate $1USD to typhoon relief in the Philippines. We hope you enjoy watching the video as much as …
Ad Age ranks George P. Johnson as the #1 experiential marketing agency
The Advertising Age released its Annual Agency Report in May 2013, and for the 4th consecutive year, George P. Johnson (GPJ) grabbed the top most ranking as the best experiential marketing agency, from among a list of other global and integrated agencies. The ranking mainly focuses on the importance of participatory experiences delivered online, on …
Rasheed Sait bags an award at Marketing Excellence Awards 2013
Rasheed Sait, Vice President & Managing Director, George P. Johnson (GPJ) Experience Marketing India, was awarded for his outstanding contribution to the Event Management industry at the twelfth edition of the Marketing Excellence Awards organized by Indira Group of Institutes. The award ceremony took place on March 2 in Pune. The platform acknowledges and recognizes …
Cool Agency Work: Nissan’s Sensory Immersion
The auto show environment reaches many thousands of potential customers, posing the brand challenge “How do we engage each and every one of those consumers meaningfully?”. For Nissan at the recent NAIAS, we solved that problem by creating an immersive installation that brought together sight, sound, interactivity and yes, even scent. Read More
“Clients are beginning to recognize the value of a partnership model”
George P. Johnson (GPJ) India, is the Indian subsidiary of GPJ WW, the worlds largest and Ad Age’s No. 1 ranked event marketing agency. This year, GPJ is celebrating 10 years of its presence in India. During this time, GPJ has built a strong reputation for its world class execution, and award winning creative and …
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